One Music is New Zealand’s legal licensing author for the copyright in the music (owned by the songwriter) and the recording (owned by the record company/artist) and they say:
Most of us know music helps create a great atmosphere and is generally good for business. Now research has backed that up, showing beyond doubt that business owners, managers, employees and customers all agree with you - music is good for business. Music can affect the behaviour of your customers and your employees. It can magnify your marketing and embed your branding.
Music today is everywhere and increasingly we are learning the benefits of playing the right music in your business. Below is up to date research and information on just how music can work best for your business.
- A third of customers are willing to pay 5% more in businesses that play music.
- 74% of employees enjoy going to work more when music is being played, and a third are less likely to take time off sick.
- More than half of customers spend more time in a shop that plays music.
- 91% of those surveyed prefer a bar that plays background music – two-thirds said they would not return to their favourite bar if the music was turned off.
- 81% prefer hair salons that play music.
- 82% of gym users like to hear music as they work out.
- Playing music in waiting rooms makes over three-quarters of people more relaxed.
Music attracts customers to your store and keeps them there, with 90% of customers saying they would choose a shop that is playing music over one that isn’t. More than half say they’ll go back to a store when they play good music.
60% of customers also say they’ll spend longer in a shop when they like the music and for more than half of customers in fashion stores, trying on clothes in silence is a real turn off. More than half of those surveyed said say they are more likely to try the clothes on when music is playing.
Likewise, 86% of retailers agreed that playing music helps to reduce those awkward tensions and silences that aren’t good for making a sale, and most recommend that other retailers should play music if they want to increase productivity in their business and improve staff morale.
Restaurants and Cafes:
Restaurant and cafe owners and managers agree whole-heartedly that music is good for their businesses. In fact, most of them say that the music played at different venues will influence their own decision about where they choose to eat out.
A third of owners and managers say they would rather lose a day’s trading than have to turn their music off, and 84% said music created a better atmosphere for their customers.
Most say that when they play music, they are increasing staff morale, with 77% saying music relieved the awkward tensions and silences that are so uncomfortable for their staff and customers.
Hair and Beauty Salons
80% of the customers at hair and beauty salons say that music helps create just the right atmosphere, with even more saying that silence makes a business seem unfriendly and unwelcoming. More than half of the customers surveyed said they are more likely to recommend a salon to friends if the salon plays music they like and 80% said they just preferred to have music playing in the salon, full stop. Most salons are already aware of the positive relationship between music and their customers’ satisfaction. 71% of salons say they can positively influence their customers’ behavior by playing music. Almost all said that music is beneficial to their business and 84% recommended that other salons should play music if they wanted to improve their productivity and staff morale.